Happy Friday fellow rockers!
Picture this: You’re relaxed, watching the Super Bowl, and suddenly, The Band’s “The Weight” is hijacked for a Budweiser ad. Now, I’m all about a good brew and those majestic Clydesdales, but seriously, can we not keep our favourite tunes away from the commercial chaos?
So, “The Weight,” released way back in ’68, is a timeless masterpiece that’s part of our music soul. It’s not just a song; it’s an experience. And then, bam! It’s playing in the background of a beer commercial during the Super Bowl. Cue the disappointment, right?
Robbie Robertson, the dude who wrote the song and left us in 2023, once talked about how “The Weight” had this timeless vibe. It’s supposed to be free from the shackles of time. Yet, here we are, with our favorite song being used as a jingle to sell beer during a football game.
Now, don’t get me wrong; I get it – commercials love to snatch up our beloved tunes. But it’s like seeing your laid-back friend throw on a suit and tie. It just feels wrong. Budweiser’s ad kicks off with the instrumental version before going full-blown “The Weight.” Classic marketing move – hit us in the feels, make us all nostalgic, and then associate that warm fuzziness with their beer. Sly, huh?
That’s it this week, keep on rocking!
– PV
